Passionate About Microgreens (PAM) is a family owned, vertical microgreens farm located in Hamburg. With the growing population and the state of agriculture today, Ben and Mikaela see microgreens as the future of sustainable, chemical free nutrition. My goal was to create a logo that makes customers feel welcome while expressing their love for nutrition in each and every bite.
Many microgreens have a shape in its leaves that almost resembled a heart shape. When designing this logo I decided to use this to my advantage and included these heart shapes leaves throughout the logo. I then topped it off with a central heart in the center of the logo.
I wanted Mikaela and Ben’s passion and love of what they are growing and providing to their community to really show through this logo design.
